KDHX and the Folk School approached me about helping with event graphics and branding for the Saint Louis Folk & Roots Festival. This year the festival was held in Grand Center, in Midtown, Saint Louis, so I thought it would be fun to incorporate a distinictly urban vibe and contrast that with 19th century-style ornamentation, as well as the organic form of the tree. The centerpiece of the branding lies in the poster, and from there I extrapolated that look to the rest of the pieces, some of which are shown below.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/272f6694f44b0cd13b83f446b8b19387/a7270316e76e6d6beb0307ea_rw_1200.jpg?h=757b1e304d95730a93df463fea9eba57)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/272f6694f44b0cd13b83f446b8b19387/c9a3a0ea3d52c87485ea4f75_rw_600.jpg?h=2da71b882b69ef8f90c1ea2245fbf500)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/272f6694f44b0cd13b83f446b8b19387/a6110b848eed3f24d01b4d84_rw_600.jpg?h=835c781166087fd1d73b249a646c3cb8)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/272f6694f44b0cd13b83f446b8b19387/cd1e46599ebd8cbbd46b311f_rw_1920.jpg?h=03f01824aba512fc1dc6028b5fed1a95)