The Folk School approached me to help them create a campaign to boost student enrollment. They gave me the tagline of "Folk School is for ME", and the idea that interviews with existing students would be used in some fashion.
I had the idea of showcasing a quote and directly tying it to an image of the student playing the instrument they learned at the Folk School, along with a vignette detail of the musician actually playing the instrument. These ads were then used on and social media.

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