The owners of West End Grill & Pub were looking for a logo that embodied the classic vibe of their neighborhood and conveyed a sense of approchable sophistication. Located just a few blocks from historic Gaslight Square, I chose typefaces and created the linework to convey this sense of 1940s and '50s art deco chic.
West End Grill and Pub Identity
Logo for the West End Grill and Pub, an upscale Gastropub in St. Louis, Missouri