KDHX Spring Pledge Drive Materials

KDHX is for ME campaign

KDHX, a national beacon of independent radio based in STL, contacted me seeking a cohesive suite of graphics for their Spring Pledge Drive campaign. The primary application of these graphics are standardized banner ads for KDHX.org and Social Media.
 
The tagline is "KDHX is for YOU" made me explore ideas of how to connect their iconic red dot logo with potential donors. I chose to focus on using imagery pulled from KDHX's event Flickr stream featuring people expressing a connection to music and each other. I added a subtle gradient fade to red to give all of the images a cohesive presence across all images.

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